RAMPCO is a leading group of Engineering, Construction and Maintenance in Oil, Gas & Petrochemical industry in Middle East. As RAMPCO expanded its international activities, they came up to the need for redesigning their visual brand identity. The main challenge was giving a new look to the brand, but keeping their known and valued aspects of RAMPCO character.
Rampco Exhibition Booth Wall
RAMPCO’s booth wall in 19th Iran’s oil, gas and petrochemical exhibition was designed on the same basis as the catalogue and stationary were. Each triangle was cut out of MDF and fixed to the back wall, so the picture slices makes a mixed image reflecting various fields of RAMPCO activities.
Design Process and Guidelines
We give the logo its new look by changing some details and sizing. The overall look remains the same, but it feels updated and renewed.
Small changes in details, makes big changes in the look. Making more negative space in logo, a more realistic wrench form, and a better organization inside helped to shape the new look.
We changed the main font to Helvetica, to get a more engineering feel. Also the color pallet was retouched.