Created for Dean’s Dip’s Super Bowl social campaign, this papercut stop motion spot transforms a snack-filled stadium into a living celebration. Using a fully in-camera process, I developed a custom animation approach to create a stadium wave made entirely from snacks as Dean’s Dip tubs enter the field. Combining practical fabrication, precision animation, and creative problem-solving, the piece brings a playful brand moment to life frame by frame.
Dean’s Dip | Super Bowl Social-First Stop Motion Campaign
Engineering a Stadium Snack Wave Through Stop Motion
The Making of the Dean’s Dip Snack Stadium
Scroll through the behind-the-scenes process:
