AeroPress | Premium Coffee Maker Teaser

Role: Director of Photography, Motion Control Designer, Editor
Method: Live Action / Tabletop Cinematography
Technical Specs: Custom-Engineered Sub-Surface Lift Rig & Multi-Axis Motion Control
The Brief: Create a high-end teaser for the launch of the AeroPress Glass, focusing on the premium materials and the new design.
The Solution: To create a “discovery” narrative, I engineered a custom motion control lift rig capable of surfacing the product through a bed of coffee beans with smooth, repeatable precision. I utilized multi-angle camera to establish an atmospheric, early-morning “moody” aesthetic. By transitioning from wide shots of the glass to macro details, I highlighted the premium textures and craftsmanship of the new model.