Mela Vitamins | Website & E-Commerce Product Videos

This project focused on creating a visual language that communicates wellness, mindfulness, and care through gentle, intentional motion. To reflect the calming nature of vitamin supplements, I designed smooth product movements and subtle interactions using hidden rigs to create elegant parallax effects and a sense of effortless motion. The addition of hand-model scenes brought a natural human element to the visuals, creating a more personal and relatable connection with the brand.